NAC/SMI Members

The National Advertising Committee (NAC) is a committee consisting of four voting members; two are Sylvan Learning Inc. corporate staff members and two are appointed FOA board members. Jim Fee j[email protected] is the voting member for the franchise community.  Gail Smith [email protected] and Susan Fairbairn [email protected] are the NAC/SMI members in-training and will take on the additional voting for the franchise community in January 2017. The NAC meets every two weeks via conference calls, and three to four times per year in person to discuss the NAC Plan and the effectiveness of all aspects of the plan. Changes and improvements to the plan are continually made.

The NAC is responsible for the final decisions regarding the allocation and implementation of NAC advertising and marketing dollars. Some key goals of the NAC are:

• To develop a strong national media plan
• To drive qualified leads to Sylvan Learning Centers
• To increase the awareness and perception of the Sylvan brand
• To maximize the dollars spent on valuable advertising and marketing initiatives and to revise, review, or cancel ineffective marketing initiatives
• To find and cultivate relationships and partnerships with organizations that will increase the awareness of Sylvan in the market place